At Virta Health, I worked across editorial, production, and post-production to tell stories about metabolic health, nutrition, and chronic illness. I collaborated with doctors, scientists, patients, designers, and the communications team to make complicated health information approachable and engaging. I handled projects end-to-end, from developing concepts and shaping interviews through shooting, editing, and delivery, and helped develop the YouTube strategy and audience-focused content that grew the channel by more than 10x. I also edited educational talks and interviews, including a presentation by Dr. Stephen Phinney on nutritional ketosis and the ketogenic diet that has more than 1 million views. Some of the things I made:​​​​​​​
Social media videos and short-form content
In-app educational videos for patients
YouTube educational series
High-production advertising and brand films
Cooking and recipe series
Livestreamed Q&As with doctors and health experts
Patient testimonials and stories
Sit-down testimonials with members of Virta’s medical advisory board
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Here are some highlights: